The State and Perspectives of Restaurant Business in London Essay

The State and Perspectives of Restaurant Business in London - Essay Example This shows that the customers are interested in enjoying nice meal even with lower budget (Warle, 2011). The restaurant business has contributed a lot for development of the economy. Every year it is creating a number of employment opportunities for the people of London. In London, traditional British food is more accepted, as it is one of the favourite foods of the citizens. Generally, the menu of the London Restaurant contains traditional British food items. The demand for food quality is increasing because of the changing culture as well as eating habits of the Londoners (Akbar, 2007). Economic Development and London Business Environment The hospitality sector is the fifth major industry which as per the data of the year 2010 provides employment to over 2.4 million populations in the UK. It also contributes more than ?34 billion in gross tax revenue. Creation of jobs are one of the most important aspects for development of the economy, thus it has created employment opportunities for people from Highlands of Scotland to the South West of England along with other main cities such as London or Edinburg (British Hospitality Association, 2010). The hospitality industry is the fifth leading industry in Britain which contributes 8% of total employment. The hospitality industry is leading in creating jobs in comparison to transport, financial services and communication sector. It requires support from the government in area such as taxation, infrastructure and planning of education and health policy to maximise the economic and social contribution. As observed by Oxford Economic study, the hospitality industry has opportunity to... This paper presents modern in-depth analysis of the restaurant industry in London and its role in promoting the economic growth of the UK. London restaurant industry is part of the hospitality industry. Thus, keeping in view the primary function of the hospitality industry which is to establish a new relationship as well as to promote a previously established relationship, this industry plays a significant role in making London one the most preferred destinations for people across the world. The London restaurant business is experiencing a significant amount of growth in recent years. According to the study conducted in March 2011, the hotel and restaurant sector in the UK is growing at the rate of 6.2 per cent. In spite of problems in the economy, companies such as â€Å"First Restaurant Group† in London have been still growing as compared to other companies. This shows that the customers are interested in enjoying nice meal even with lower budget. The restaurants in London are increasing their focus and interest towards the crucial aspect of sustainability. The several popular restaurants in London are purchasing food from the local suppliers. The interest of restaurant business is shifting to organic food. The marketing strategy is required to communicate with the customers. It is not only about entertainment but also involves innovation along with creativity to influence the buying habit of the customers. Advertising approach comes under marketing strategy which is used as a medium to convey message to the target customers

MIDTERM PART 4 Term Paper Example | Topics and Well Written Essays - 500 words

MIDTERM PART 4 - Term Paper Example While racial disparities have been on the forefront in shaping America’s socio-political and socio-economic context, ethnicity has been trailing in significance. Many people readily recognize racialism at the expense of ethnicity (Watts, 2005). The battle against racism and racial confusion diminished after the second world war. During the war, Americans fought in solidarity irrespective of race, gender, and ethnicity. Racial and ethnic prejudice and biases dominated American life system thereafter. Racial intermarriages and ethnic assimilations attribute the major causes of racial and ethnic confusion. Intermarriages were because of different factors. The white skin complexion has always been associated with superiority and freedom. Such is a fact emphasised by the way pure white Americans view themselves as being superior over other mixed race or non-white Americans. The fact that veterans might have gotten raw deals after the war could have forced in them, a push towards neutralization interactions. Thus, intermarriages and assimilations came to being. Racial confusion intimidates the victims (Kwan & Speirs, 2004). Most of the victims of race and ethnic diversity often find themselves in discriminatory and intimidating scenarios. The problem is outrightly persistent and may take several decades or centuries to end. Many non-whites who had migrated to America with ambitions of getting better life deals ended up not living the American dream. They meet harsh racial environments that shattered the development of both their intellectual and practical professionalism (Spickard & Fong, 1995). During the war, however, Americans fought as a nation and not as individuals. There were utmost unity and togetherness, and no one saw a difference on the other. The unity ought to have continued among the people beyond the war period. However, the then whites-dominated government and